The Better Bunch
Superb Herb New Zealand needed a package design for its new line of herbs, 'Bunches'. The herb bunches are grown in paper cups instead of plastic cups and launched as a new line at the new Countdown Ponsonby opening (June 2016). The concept was to be eco-friendly, not use glue or plastic, and be easy to carry as a bunch of herbs from your local supermarket to home. No waste, more taste! We created an easy-to-carry, eco-friendly package made from recyclable card, made in NZ, that’s easy to open and carry, with herbs that can be easily replanted or placed in compost.
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